July 22, 2020 | Content available until August 21, 2020

Retail is changing. Consumers are changing.

Yet the need to connect retailers to business services, solutions and insight remains the same.
ACTION IN RETAIL is a digital experience taking place on July 22nd, 2020, providing inclusive, diverse and live digital experience providing inclusive, diverse and accessible business solutions and content to help retailers of all sizes navigate and thrive as the sector builds back better. Miss the live experience?  Don’t worry! ACTION IN RETAIL content will be available until August 21, 2020.
The curated immersive online event will connect retailers with industry leaders offering real-time, expert insight into the current unprecedented retail landscape. Understanding that the global marketplace demands new strategies for success, ACTION IN RETAIL aims to deliver the latest in operational support for both online and offline retailers through interactive tools, including educational panels, on-demand content and chat forums as well as showcasing retail technology and services.

Whether you are looking to improve on your existing retail operations, enhance your connectivity to customers, aiming to strengthen sales or learn the latest ways to support your employees and customers alike while increasing brand awareness join ACTION IN RETAIL for dynamic and engaging experience

  • Speaker Auditorium

    Watch virtual panel discussions and fireside chats from leading retail and business experts.

  • Exhibition Hall

    Browse digital exhibitor booths and gain direct access to retail technology and service providers that support retailers large and small, online, offline or both. Interact via online chat, voice calls and video plus access on-demand content including videos, documents and presentations.

  • Networking Lounge

    Build new business relationships, exchange ideas and make valuable connections via real-time conversations in an immersive environment.

  • Business Insight

    Get informed and interact in real-time with payment platforms, point-of-sale providers, logistical and warehouse companies, online review platforms, e-commerce solution providers, in-store merchandising solutions, employee management software and more ready to business at the click of a button!

  • Briefcase

    Save and download business videos, documents and presentations curated uniquely to help both online and offline retailers thrive. Reference information post event to further support business engagement.

  • 30 Days Access

    Enjoy access to the virtual platform for an entire month so you can truly solidify your business learnings and connections.

Speakers

Alex Therrien

Strategic Solutions Manager
Lightspeed

Albert Scherer

Director of eCommerce
Folett

Andrew Caravella

Vice President,
Global Partnerships

Sprout Social

Andrew McKairnes

SVP Solutions
Zoovu

Barbara Thau

Senior Features Editor
CO— by U.S. Chamber of Commerce

Charisse Jones

Retail and Workplace Correspondent
USA Today

CJ Rosenbaum

Partner, Managing Attorney 
Amazon Sellers Lawyer

David Donlan

CRO America’s
Zoovu

Dax Dasilva

CEO

Lightspeed

Deana Thornton

Director of Commerce 
Mailchimp

Elizabeth Segran

Senior Staff Writer, Fast Company and Author

The Rocket Years

Emily Washcovick

Senior Field Marketing Manager + Small Business Expert
Yelp

Hannah Wallace

Digital Engagement Consultant
Zoovu

Henry Myint

Sterling Supply Chain Executive
IBM

Karin Eldor

Senior Contributor
ForbesWomen

Kevin McKenzie

CEO
skuIQ

Melissa Gonzalez

The Lionesque Group 
an MG2 Company

Michela Griffin

Commercial Lead, Beauty & Accessories
Klarna

Nicole Leinbach Reyhle

Founder
Retail Minded

Peter Bukantis

E-Commerce Systems
Folett

Rebecca Buisan

Director of Offering Management
Sterling Supply Chain

Scott Buelter

CEO and President 
Ascent360

Stephanie Fontaine

Owner

Her Hide Out

Agenda


10:05 - 10:10am

ACTION IN RETAIL: What You Can Look Forward To

Nicole Leinbach Reyhle

Co-Founder, ACTION IN RETAIL

Kerry Bannigan

Co-Founder, ACTION IN RETAIL

10:15am - 10:45 am

Order Management 101: A Workbook to Succeed in Retail by Folett Corporation and IBM

Elizabeth Segran

Senior Staff Writer, Fast Company and Author, The Rocket Years

Henry Myint

Sterling Supply Chain Executive, IBM

Albert Scherer

Director of eCommerce, Folett

Peter Bukantis

IT Manager, Folett

11:15am - 11:45am

Retail Right Now: A Realistic Snap Shot of Retail in 2020

Looking to gain a realistic understanding of retail right now? While 2020 has undoubtedly thrown unexpected challenges to retailers online and offline as well as small and large alike, there are many opportunities that have been presented. This session will provide clarity to real-time data on consumer spending preferences, retail road-blocks, commerce opportunities and like-minded yet non-competitive partnership opportunities for retailers to leverage. Plan to come curious and with questions. Expect to leave informed and inspired.

Nicole Leinbach Reyhle

Co-Founder, ACTION IN RETAIL

Dax Dasilva

CEO, Lightspeed

12:00pm - 12:45pm

Data-Driven Retail: Transforming Data Into Profitable Customer Experiences

The future of retail is evolving, and gathering and using data has never been more important in shaping customer experiences. Join Lightspeed, Ascent 360 and retailer Her Hide Out to learn more about how to use data to build relationships with customers and hear how one store adapted and thrived throughout COVID-19. In this panel discussion we'll talk about: 

    • Understanding customer profiles to optimize stronger profit opportunity
    • Using loyalty programs to create customer engagement
    • Establishing relationship marketing tactics to approach customers

    Barbara Thau

    Senior Features Editor, CO-by U.S. Chamber of Commerce

    Alex Therrien

    Strategic Solutions Manager, Lightspeed

    Stephanie Fontaine

    Owner, Her Hide Out

    Scott Buelter

    CEO and President, Ascent360

     1:15pm - 1:55pm

    Strengthening Sales & Traffic in Physical Storefronts Despite Competition, Challenges & COVID-19

    Retail has changed, plain and simple. Likewise, consumers have as well. But the need and desire to shop in physical store environments remains – positioning brick and mortar stores to make changes that meet customer expectations. This panel discussion will take a hard, highlighted look at the realistic demands of brick and mortar retailers – shedding light on everything from customer safety to employee management and their well-being to inventory management despite the challenges directly due to COVID-19 to altering store hours and adjusting vendor terms. Hear from industry experts who have navigated this with leadership and success, plus come with questions to gain your own two cents specific to your unique needs.

    Elizabeth Segran

    Senior Staff Writer, Fast Company

    Emily Washcovick

    Senior Field Marketing Manager + Small Business Expert, Yelp

    Deana Thornton

    Director of Commerce, Mailchimp

    Melissa Gonzalez

    CEO & Chief Pop-Up Architect™ The Lionesque Group an MG2 Company

     2:15pm - 3:00pm

    E-Commerce Post COVID-19: What Retailers Need to Do In Order to Connect With Customers, Optimize Sales & Strengthen Visibility

    Retailers had to quickly adapt due to COVID-19 due to online surges – yet that did not come without challenges that included supply chains, security, safety and packaging. These experiences positioned retailers to reconsider how they react to customer and market demands, with new delivery models being introduced, new avenues for payment being welcomed and new solutions for inventory and operational management that helped heighten e-commerce success. This session will highlight the challenges from COVID-19 by offering clarity on what has worked for retailers in their connectivity to customers, shipping logistics, inventory management, omni-centric sales strategies, marketing online and more.

    Charisse Jones

    Retail and Workplace Correspondent, USA Today

    Andrew Caravella

    Vice President, Global Partnerships, Sprout Social

    Kevin McKenzie

    CEO, skuIQ

    CJ Rosenbaum

    Partner, Managing Attorney, Amazon Sellers Lawyer

    Michela Griffin

    Commercial Lead, Beauty & Accessories, Klarna

     3:15pm - 3:45pm

    Retail Realities: A Discussion of How Eileen Fisher, Fossil Group and Follett Overcame Retail Hurdles Through Order Management

    Innovation is key to survival when it comes to connecting with customers, capturing consumer dollars and maintaining profit in an increasingly competitive retail marketplace. Yet innovation alone won't find retailers success. Combined with strategic efforts that deliver clarity to inventory, customers, marketing and more, retailers can more precisely and more proactively take strides to reach their unique retail goals. Hear from retail decision makers from Eileen Fisher, Fossil Group and Follett alongside IBM on how they did just this - ultimately helping each of them achieve stronger retail success. Expect to gain insight to coordinate disparate inventory data into one view, manage omni-channel fulfilment and use data to maximize customer satisfaction and ROI.

    Karin Eldor

    Senior Contributor, ForbesWomen

    Rebecca Buisan

    Director of Offering Management, Sterling Supply Chain

     4:00pm - 4:45pm

    Browser to Customer | Digital Strategies to Engage & Delight Across the Entire Customer Lifecycle

    Digital assets such as email marketing, social media, branded websites and online advertising all provide avenues to connect with customers. But what are the best ways to do this? Are some strategies more valuable than others? Does this effectively support & engage customers throughout the entire customer lifecycle? And how can retailers optimize their investment for stronger ROI and increased engagement? Join us as we explore best practices to boost retail digital engagement across the entire customer lifecycle while also learning how to leverage behavioral data to build buyer profiles and increase retargeted marketing efforts. With consumers looking to connect with brands 24|7 at their convenience, this is a not to miss experience to help strengthen your unique store!

    Nicole Leinbach Reyhle

    Founder, Retail Minded

    David Donlan

    CRO America’s, Zoovu

    Andrew McKairnes

    SVP Solutions, Zoovu

    Hannah Wallace

    Digital Engagement Consultant, Zoovu

    Co-Hosts

    Partners