ACTION IN RETAIL

ACTION IN RETAIL: What You Can Look Forward To

Order Management 101: A Workbook to Succeed in Retail by Folett Corporation and IBM

Retail Right Now: A Realistic Snap Shot of Retail in 2020

Looking to gain a realistic understanding of retail right now? While 2020 has undoubtedly thrown unexpected challenges to retailers online and offline as well as small and large alike, there are many opportunities that have been presented. This session will provide clarity to real-time data on consumer spending preferences, retail road-blocks, commerce opportunities and like-minded yet non-competitive partnership opportunities for retailers to leverage. Plan to come curious and with questions. Expect to leave informed and inspired.

Data-Driven Retail: Transforming Data Into Profitable Customer Experiences

The future of retail is evolving, and gathering and using data has never been more important in shaping customer experiences. Join Lightspeed, Ascent 360 and retailer Her Hide Out to learn more about how to use data to build relationships with customers and hear how one store adapted and thrived throughout COVID-19. In this panel discussion we'll talk about: 

• Understanding customer profiles to optimize stronger profit opportunity
• Using loyalty programs to create customer engagement
• Establishing relationship marketing tactics to approach customers

Strengthening Sales & Traffic in Physical Storefronts Despite Competition, Challenges & COVID-19

Retail has changed, plain and simple. Likewise, consumers have as well. But the need and desire to shop in physical store environments remains – positioning brick and mortar stores to make changes that meet customer expectations. This panel discussion will take a hard, highlighted look at the realistic demands of brick and mortar retailers – shedding light on everything from customer safety to employee management and their well-being to inventory management despite the challenges directly due to COVID-19 to altering store hours and adjusting vendor terms. Hear from industry experts who have navigated this with leadership and success, plus come with questions to gain your own two cents specific to your unique needs.

E-Commerce Post COVID-19: What Retailers Need to Do In Order to Connect With Customers, Optimize Sales & Strengthen Visibility

Retailers had to quickly adapt due to COVID-19 due to online surges – yet that did not come without challenges that included supply chains, security, safety and packaging. These experiences positioned retailers to reconsider how they react to customer and market demands, with new delivery models being introduced, new avenues for payment being welcomed and new solutions for inventory and operational management that helped heighten e-commerce success. This session will highlight the challenges from COVID-19 by offering clarity on what has worked for retailers in their connectivity to customers, shipping logistics, inventory management, omni-centric sales strategies, marketing online and more.

Retail Realities: A Discussion of How Eileen Fisher, Fossil Group and Follett Overcame Retail Hurdles Through Order Management

Innovation is key to survival when it comes to connecting with customers, capturing consumer dollars and maintaining profit in an increasingly competitive retail marketplace. Yet innovation alone won't find retailers success. Combined with strategic efforts that deliver clarity to inventory, customers, marketing and more, retailers can more precisely and more proactively take strides to reach their unique retail goals. Hear from retail decision makers from Eileen Fisher, Fossil Group and Follett alongside IBM on how they did just this - ultimately helping each of them achieve stronger retail success. Expect to gain insight to coordinate disparate inventory data into one view, manage omni-channel fulfilment and use data to maximize customer satisfaction and ROI.

Browser to Customer | Digital Strategies to Engage & Delight Across the Entire Customer Lifecycle

Digital assets such as email marketing, social media, branded websites and online advertising all provide avenues to connect with customers. But what are the best ways to do this? Are some strategies more valuable than others? Does this effectively support & engage customers throughout the entire customer lifecycle? And how can retailers optimize their investment for stronger ROI and increased engagement? Join us as we explore best practices to boost retail digital engagement across the entire customer lifecycle while also learning how to leverage behavioral data to build buyer profiles and increase retargeted marketing efforts. With consumers looking to connect with brands 24|7 at their convenience, this is a not to miss experience to help strengthen your unique store!